Red Cross Raises $5,000,000+ for Haiti Through Text Message Campaign – From Mashable.Com

Update 4: The new total is now $5 million, as confirmed by the Red Cross at 5:30 p.m. EST on Thursday.

We’ve just confirmed that the Red Cross has already raised more than $800,000 for Haiti through their $10 text message donation initiative (text “Haiti” to 90999), which is backed by the United States State Department.

Susan Watson, director of marketing and visibility for the Red Cross, tells us that they’re getting reports every half hour with the latest donation numbers, and the current total — as of 4:30 p.m. EST — is greater than $800,000 for text message donations alone. Watson says, “The needs are so tremendous in Haiti, and we are honored that people continue to give to the American Red Cross. Raising this amount of money, $10 at time, is a true testament to the American spirit.”

Read the rest on Mashable.com

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