Social Media Marketing: How Pepsi Got It Right (And How a Nonprofit Can Benefit)

The takeaway from this article for nonprofits starts with this line –

“And some business decisions are now based solely on customer feedback.”

Pepsi is now benefiting from creating community engagement opportunities.  Yes, you give up control, but you gain in the long run by having a large group of people crowdsource your project needs.

For a nonprofit that may mean a marketing idea gets developed organically through your Facebook page, or a volunteer management protocol is discussed on your blog.  Letting your community move projects along is where a nonprofit will experience tremendous social media ROI.  It takes planning and thought up front, but the rewards can be significant.

Social Media Marketing: How Pepsi Got It Right

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