How To Target Social Media Influencers …

Do you have volunteers, donors, or clients that champion your cause? Getting Em Hyped Up!Are there supporters of your organization out there right now telling the world how great a job you all do?

There may be and you just don’t know it.

In the link the article below, Ben Straley discusses how to target influencers to increase interest in your social media sites.  Once you’ve found them he suggests ways to support them and maintain their engagement with your agency.  If you aren’t sure this is worth your time, consider this statistic Mr. Straley cites:

“On average, approximately 1% of a site’s audience generates 20% of all its traffic through sharing of the brand’s content or site links with others. And these “influencers” drive an even higher share of conversion. These very important Internet users can directly influence 30% or more of overall end actions on brand websites by recommending the brand’s site, products or promotions to friends.”

HOW TO: Target Social Media Influencers to Boost Traffic and Sales.

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