“This American Life’s” Experience with Mobile Giving

The popular public radio show used mobile fundraising to raise money for its show. The article below talks much more about how it worked, but I wanted to share some highlights:

1. They doubled the number of donors using this technology (20K during a normal pledge drive with call-ins, to 40k with mobile tech.)

2. They raised the same amount as the tradtional pledge drive b/c the text donation amount was $5, meaning they left money on the table.

3.  They “lowered the bar” to donating by making it easier for people to donate when on the go. Many of their listeners are not sitting in front of a computer when enjoying the show, and the immediacy of the technology still allowed them to donate.

Emotional appeals are like impulse buys, if you don’t have the ability to take that donation when the person is most likely to give, you’ve lost money.

Radio and Text Donations: “This American Life’s” Experience with Mobile Giving | MobileActive.org.

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