Austin, Texas nonprofit ties mission to use of mobile fundraising

UPDATE: They Did It!  They raised $12,000 in a few weeks to get the couple into a permanent home.  For more on the success story read here.

Part of the “How Can A Local Nonprofit Use Mobile Technology For Marketing and Fundraising?”

Full Story Here – Local nonprofit takes personal approach to fundraising – News 8 Austin.

The reason I think this fundraising drive will be effective is because this nonprofit has created a campaign with their mission as the focus.  They want to raise awareness of Austin’s homeless problem by literally showing Austin’s homeless.  Having a huge billboard with signs pointing to a real life person is brilliant advertising.

What also makes this smart is that they have asked people to donate via mobile technology for a specific purpose: 1,200 text donations of $10 will get one homeless couple, featured in the campaign, into a home. By donating $10 the donor feels he is actually accomplishing some sort of social good, their money is going to someone they have seen, and are counting on their fellow man to take part as well.

Up next is what matters most.  Was the campaign effective in getting the couple into a home? I’ll update when I have more information.

Local nonprofit takes personal approach to fundraising – News 8 Austin.

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