Will Youtube Be Your Best Recruiter?

The short answer to that question is this: Probably, but you deserve something definitive, which is why I’m starting a new project that will provide real examples of how social media can be used for recruiting. If you know of a business or nonprofit with a “hard to fill position or just need to find the best person” that would be interested in getting complimentary social media help in recruiting for that position, have them contact me. Greg AT changedfw.org.

Most people are still waiting to see how much time is worth investing in these new social media tools before fully committing.  Probably a wise choice. Are there proven areas where spending your time is worth it in social media?

Having recently completed a project on how nonprofit volunteers can use social media, I’m confident there is at least one.

Social media works best when it is used to promote something externally. When you need to connect to people outside of your own network.

When thinking about the functions of every organization, one external duty ripe for social media integration jumps out at me: Recruiting.  What do you do after you’ve done all the standard job announcement activities and you don’t get back the quality of candidates you need. Most people just keep trying the same thing, hoping the right person will eventually see their job announcement and end the misery that is having a job vacancy go on longer than needed.

Can social media help?  If so, how do you find the essence of the position needs, or “ideal candidate qualities” and present that in a shareable buzz-producing content package? Social media may help, but how you use it to fill positions effectively is still an open question.

I intend to get facts to answer those questions so that people can use social media to recruit for their positions.  I’m hoping to find several “hard to fill” positions and work with the hiring manager to create mini-campaigns that will effectively get the word out about these positions and increase the number of quality candidates.  If you know of a business or nonprofit with a “hard to fill position or just need to find the best person” that would be interested in getting complimentary social media help in recruiting for that position, please consider having them contact me.  They can email me directly – Greg AT changedfw.org.

If you have seen good examples of social media being used to recruit positions, please share them with us in the comments below.  Thanks!

A cartoon about social media, business and how we live & work in a digital world Robcottingham.com

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