What Was Chipotle Thinking?

I saw this mobile marketing poster when visiting Chipotle over the weekend. The purpose is to highlight the restaurants commitment to “food integrity”, something that Chipotle has championed for many years now.  There is a brief blurb on the poster describing that committment and asking customers to text a code to a special number for more information.

While this seems like a good way to get people to engage deeper with your brand, in practice it seems like a waste of time.

What customer is going to stand in line and actually text in the number just to hear more about Chipotle’s food integrity?

How many customers are going to participate knowing it costs them a text message and whatever their carrier charges for this message?

Is the purpose really to show Chipotle is trying to be engaging and leaving it to customers to decide what they will do?

Or is it possible someone in their marketing department thought mobile marketing was cool and thought up this idea to try it out?



How To Get More Of The Best Twitter Followers? Let A Computer Do It

When you tweet something out, you want to be heard, and you want to be heard by many of the right people. The more people that read your tweet that are your ideal customers, the better for your business.

I’ve been using an automated program for my clients that increases their quality twitter followers, and I would like to put this program to work for you.

Here’s a little more about what it does:
– It searches for words inside Twitter conversations people are having about products and services you care about
– It follows people talking about your target words
– Twitter will send them a message that you are following them (Brand Awareness)
– If someone follows you it automatically sends a thank you message (Brand Awareness)
– The program auto follows back anyone that follows you, which sends them a message (Brand Engagement)
– Allows you to Direct Message any and all of your followers (Brand Engagement)

You can see how many times it gets your brand out. This program is running 24/7 and requires minimal maintenance, which is the part where I come in. I’ve been adding this program to the services I provide my clients and would like to add it for you. The cost is $50 a month for the installation and maintenance. I do all the work, you reap the benefits.

The best part is that you can try it for free for the first month. If you don’t like it, you pay nothing!

Schedule a demo with me today to hear more about this powerful new tool. Greg@ChangeDFW.org

Why should a business be on Twitter? Customers, Conversations, and Website Traffic

One of the questions I get when talking to a potential client is “Why should they spend time on twitter”. The three things I tell them are customers, conversations, and wesbite traffic.

Their customers are on Twitter right now:
– talking about your products and services and
– telling their followers what they like and dislike
– talking about their need for services

They may also be talking about your competitors and your competitors may be on Twitter as well. A business should be listening to what your competitors are saying to give you a competitive advantage in your market.

Twitter allows you to engage in conversations immediately.
– You can listen to conversations that matter whenever you want, because they are happening all the time.
– You can ask people questions and listen to the responses
– You can solicit responses from specific people you’d like to hear from
– All of this is with an immediacy to you can’t get from anything else online

Twitter helps you build traffic to your website because tweets are searchable
– People can go out and looking for what you’re talking about
– They may not be following you, but will search for your tweets and will redirect to your website

Customers, Conversations, and Website Traffic make Twitter a powerful tool for your business.

In my next video coming next week I’ll show you how to find the conversations that matter to you. Stay tuned.

Here Is Your Friday Moment of Fun!

The Best $30 You Will Spend All Year – DFW Nonprofit Communicators Conference

The DFW Nonprofit Communicators Conference provides education, resources, and networking opportunities in a convenient full-day format of interactive workshops, for nonprofit communication professionals at an affordable cost of just $30, including lunch. This year’s third annual conference will be May 20, 2011, at TCU Brown-Lupton University Union on Stadium Drive in Fort Worth.

Luncheon Keynote: Stacy Caldwell, Executive Director of Dallas Social Venture Partners

Workshop topics will include:
*Social Media – Sessions on Writing
*Legal policies, and Measurement
*Board Advocacy and Engagement
*Crisis Communication
*Channels and Messaging for Diversity
*Education Connections for Internships and Service Learning
*Communicating Mission

For more information click here.


Turning your Twitter Around: How to Improve Social Media Presence

Lesson 1: Know Your Audience

Are you speaking to wealthy men ages 35-65 who you need to keep your non-profit afloat with donations? Perhaps you’re looking to interest pregnant unwed teens who need somewhere to turn when they’re not ready for a baby? Okay, so obviously the latter would be an easier target to access via social media, but you can’t discount the older crowds. These days, everyone from pre-teens to grandparents is tweeting, posting and friend-requesting like the rest of us.

First of all, figure out who your audience is. This may take more research than you think, but it is the most important thing when getting results from social media outlets. Remember that you can never appeal to everyone. Specific audiences (say 25-50 year-old breast cancer survivors) are much easier to make an impact with than a vague group (women).

That said, when posting with social media, make sure you use a voice that will make sense to that audience. Whether you’re informing them about your business, trying to raise money for a cause, or just giving them information beneficial to their market, you have to be engaging. Educate yourself about your audience; know what they like to do, where they hang out, shop, eat, and of course, how they talk. If this is difficult, try to get help from someone in the market. Knowing everything about them is the only way you will be able to truly get through to them. It may feel foreign speaking as “someone else” at first, but with practice, you’ll become an expert at communicating to your market.

D Nightlife is targeting active young Dallasites who love going out to bars, restaurants, and trying new things with friends. This post gives this audience the ability to tell D Magazine what their favorite bar is by voting in the poll, and hearing what other people around town are saying. The informal tone resonates with this audience well.

Heart Disease is the #1 killer of American women, and although it affects all ages, The American Heart Association wants to reach out to middle-aged women, because they are the ones who will tell their friends, parents, etc. Also, women often do the grocery shopping for their homes, and giving them tips on how to help keep their family safe from heart disease is engaging.
Stay tuned for Lesson #2 – Is Posting A Question Always A Good Thing

Real Estate Agents. Marketing Innovators?

I saw this QR code while driving around and had to snap a photo. Its the first time I’ve seen a QR code used to sell homes. Have you started noticing these pop up in advertisements and other marketing?