The Best $30 You Will Spend All Year – DFW Nonprofit Communicators Conference

The DFW Nonprofit Communicators Conference provides education, resources, and networking opportunities in a convenient full-day format of interactive workshops, for nonprofit communication professionals at an affordable cost of just $30, including lunch. This year’s third annual conference will be May 20, 2011, at TCU Brown-Lupton University Union on Stadium Drive in Fort Worth.

Luncheon Keynote: Stacy Caldwell, Executive Director of Dallas Social Venture Partners

Workshop topics will include:
*Social Media – Sessions on Writing
*Legal policies, and Measurement
*Board Advocacy and Engagement
*Crisis Communication
*Channels and Messaging for Diversity
*Education Connections for Internships and Service Learning
*Communicating Mission
*Networking
*Branding

For more information click here.

 

More Email Is Coming! More Email Is Coming! (Good For Marketers, Bad For Consumers)

Think you get a lot of email in your inbox now?  If the infographic below is correct, you’ll be getting more “Bacon” email in the future. Bacon email is not spam, its sent from legitimate sources at your request, but they send alot.  And they send more than you want or are willing to read.  One of the more interesting figures is that only 18% of people love the bacon they currently received, while 61% is deleted without being read.

For those in the marketing world that thought email was dying this should serve as a wakeup call that its not going anywhere.  Faced with more competition for their customers via email marketing, how should business be responsible about sending out email so as not to alienate their customers and devalue their brand?

One idea is to consider removing people from your email list who never open your email marketing pieces.  If someone has not opened any email after six different attempts, for example, is it really worth continuing to send them more? Perhaps you should have seperate email lists for frequent and infrequent open subscribers.

What are your thoughts on this infographic?

Scalability and Social Media Management

I’ve been thinking a lot recently about how to scale up a social media clearly, we have some tansit scalability issues to work throughstrategy, mostly for a large company with multiple brands. Or consider the case of a real estate house with tons of agents.Each of them need to brand themselves by creating value and engaging their clients, prospects, etc. But how do you create a media management infrastructure that allows them to be independent but also promote the agency brand. In other words how do you make something to be both centralized and independent at the same time.

Marylene Delbourg has some good thoughts to start the conversation in her piece here…Scalability and Social Media Management.

If anyone else is sorting through these issues, with success or not I’d love to hear about them.

5 Social Media Tips from SXSW For You and Your Nonprofit

I spend a lot of time with my clients talking about their “3 Things”. Kerrie Brynn in her post puts it very succinctly on why this is important:

“PR Sarah Evans asked me a simple but very powerful question. “What are the 3 things you’d want people to know you for?” Ask yourself and your organization that question, and write it down. Defining what you want people to know you best for is key to building a successful blog, brand, social media interactions, or whatever tool your organization is working with.”

Read more of her article here :
http://ow.ly/1vKIu

If You Only Have Time To Read One Email A Day For Social Media News And Information…

…Choose Mashable.com

Below is a list from today’s email blast, containing almost 30 articles on Social Media,Mobile, Web Video, Entertainment, Business, and Technology. Of all the email digest’s I receive this has consistently offered the most helpful and comprehensive listing of news and information.

Click here to join their email list

Story Arcs, First Person Accounts, Editorial Schedules, and Creating Value

Kivi Leroux Miller of Nonprofit Marketing Guide.com and Ecoscribe Communications gave a telephone training today titled “Ensuring Your E-Newsletters are Read – Not Dead – On Arrival This Year”.

She covered lots of good topics related to email marketing for nonprofits.  There were four areas in particular I wanted to share with you today.

Story Arcs – This is a hot trend in email marketing. The idea being you follow one person as volunteer or client, something they are going through, either a process or transition from client to volunteer or mentor.  You break that story up into episodes told over time through your email. This creates interest and excitement for the next email, provided you are telling a compelling or interesting story.

First Person Accounts – Along the same vein as a story arc is the idea of telling stories from the perspective of the person that went through it. Letting a volunteer, donor, or client tell their perspective, in their own words, lets the reader really get a personal connection to what’s happening.

Editorial schedule – Sounds more complicated than it is.  Five minutes spent drafting one up is enough time to make it worth it.  Think through the year and what your organization and reader will be going through.  Then, fill in your content ideas accordingly.  If its February then focus on something Valentines or Love related. Seeing all of your article ideas, and what’s missing will give you a big picture look at how you are creating value for your reader.

Creating Value – This is the MOST IMPORTANT goal or objective when creating an email.  The reader needs to have value in the email to make it worth it for them to read this one, and want to read the next one you send.  Everything else you do related to your email should be done with the goal or idea that you are creating value for the reader.  How am I helping the reader? What problem or challenge are we helping reader solve?What information does the reader need?

I’ll have a more in-depth look at these and more topics from the training in the coming weeks.

I’d love to hear how you incorporate these areas into your email marketing now and if you’ve seen success because of it.

Thanks to Kivi Miller and Network for Good for putting on the free training.  You can find more of these types of trainings here…

What You Need To Know Before Starting a Nonprofit Texting Campaign

This article is only 22 hours old yet already has out of date information. That shows you how quickly this area of development is moving. Smaller nonprofits, under $500k in annual revenues, can take advantage of this technology, they just have to do it differently. More on that coming soon….

5 Real Challenges For Non-Profit Texting Campaigns