What Was Chipotle Thinking?

I saw this mobile marketing poster when visiting Chipotle over the weekend. The purpose is to highlight the restaurants commitment to “food integrity”, something that Chipotle has championed for many years now.  There is a brief blurb on the poster describing that committment and asking customers to text a code to a special number for more information.

While this seems like a good way to get people to engage deeper with your brand, in practice it seems like a waste of time.

What customer is going to stand in line and actually text in the number just to hear more about Chipotle’s food integrity?

How many customers are going to participate knowing it costs them a text message and whatever their carrier charges for this message?

Is the purpose really to show Chipotle is trying to be engaging and leaving it to customers to decide what they will do?

Or is it possible someone in their marketing department thought mobile marketing was cool and thought up this idea to try it out?



Real Estate Agents. Marketing Innovators?

I saw this QR code while driving around and had to snap a photo. Its the first time I’ve seen a QR code used to sell homes. Have you started noticing these pop up in advertisements and other marketing?

The Keys To Fundraising On Foursquare

Raising Money and Awareness Using Foursquare

https://i0.wp.com/blog.creationdln.ca/images/upload/grand/foursquare-collage-401.jpgAllyson Kapin has a great article out on Network For Good about this subject.  Below are  some of her ideas on using this emerging technology.  I highly recommend reading the whole article here.

“How can nonprofits (big or small) start raising money or connecting with constituents on geo-location social networks like foursquare and Gowalla? Rosenberg and Waters had a few suggestions.

  • Have a sponsor donate $1 every time someone checks into their venue and shows it to the manager/cashier/etc.
  • If you’re coordinating an event, give attendees an opportunity to earn a swarm badge for being there with more than 50 people, or a super swarm badge for being there with more than 250 people. These badges are often hard to acquire and are considered a bonus.
  • Add a contest such as a random lottery drawing of everyone who checks-in or a prize for the person with the best “shout-out” when they check-in.
  • Don’t expect foursquare to make a special badge for your nonprofit. Stick with check-ins, mayor ships, and connections to offline opportunities.

Here are a few of my Foursquare basics:

  • Set up your social media monitoring so that if someone checks-in at your business or nonprofit you are able to thank and follow them.
  • When someone becomes Mayor, use your own social networks to let everyone, this will increase the interest in becoming Mayor.
  • Rotate your specials for Foursquare on a regular basis to maintain interest.  Every check-in one month could be worth a free soda, whereas the next month offer half off a dessert.  Mix it up!

Mobile Fundraising Client Using Text-To-Donate In PSA During “Extreme Home Makeover”

PATH – People Attempting to Help, a nonprofit in Tyler,Texas is running a PSA this Sunday night as part of the Extreme Home Makeover broadcast.  The show features a family in East Texas who faced tremendous hardship with their home prior to being selected by Extreme Home Makeover.  To draw attention to the hardship many face in their community, PATH was selected to have a PSA broadcast during the pre-show that talks about their work in the community, specifically addressing housing issues.

Enjoy the PSA

“This American Life’s” Experience with Mobile Giving

The popular public radio show used mobile fundraising to raise money for its show. The article below talks much more about how it worked, but I wanted to share some highlights:

1. They doubled the number of donors using this technology (20K during a normal pledge drive with call-ins, to 40k with mobile tech.)

2. They raised the same amount as the tradtional pledge drive b/c the text donation amount was $5, meaning they left money on the table.

3.  They “lowered the bar” to donating by making it easier for people to donate when on the go. Many of their listeners are not sitting in front of a computer when enjoying the show, and the immediacy of the technology still allowed them to donate.

Emotional appeals are like impulse buys, if you don’t have the ability to take that donation when the person is most likely to give, you’ve lost money.

Radio and Text Donations: “This American Life’s” Experience with Mobile Giving | MobileActive.org.

5 Social Media Tips from SXSW For You and Your Nonprofit

I spend a lot of time with my clients talking about their “3 Things”. Kerrie Brynn in her post puts it very succinctly on why this is important:

“PR Sarah Evans asked me a simple but very powerful question. “What are the 3 things you’d want people to know you for?” Ask yourself and your organization that question, and write it down. Defining what you want people to know you best for is key to building a successful blog, brand, social media interactions, or whatever tool your organization is working with.”

Read more of her article here :