Giving in 2011 survey report – DINI Partners

“In this third annual survey, more than 130 philanthropic leaders and fundraising professionals from across the United States shared their wisdom and insights about giving in this new year. The data provided in this Dini Partners’ survey report is encouraging and had much to say about the conviction that substantial fundraising and giving must and will go on.

For your convenience, the following is a link to the Giving in 2011 survey report — where it is available for printing, reading and sharing. Additionally, you can email this link to anyone for whom you think these survey results about giving in 2011 will be helpful.”


The Keys To Fundraising On Foursquare

Raising Money and Awareness Using Foursquare Kapin has a great article out on Network For Good about this subject.  Below are  some of her ideas on using this emerging technology.  I highly recommend reading the whole article here.

“How can nonprofits (big or small) start raising money or connecting with constituents on geo-location social networks like foursquare and Gowalla? Rosenberg and Waters had a few suggestions.

  • Have a sponsor donate $1 every time someone checks into their venue and shows it to the manager/cashier/etc.
  • If you’re coordinating an event, give attendees an opportunity to earn a swarm badge for being there with more than 50 people, or a super swarm badge for being there with more than 250 people. These badges are often hard to acquire and are considered a bonus.
  • Add a contest such as a random lottery drawing of everyone who checks-in or a prize for the person with the best “shout-out” when they check-in.
  • Don’t expect foursquare to make a special badge for your nonprofit. Stick with check-ins, mayor ships, and connections to offline opportunities.

Here are a few of my Foursquare basics:

  • Set up your social media monitoring so that if someone checks-in at your business or nonprofit you are able to thank and follow them.
  • When someone becomes Mayor, use your own social networks to let everyone, this will increase the interest in becoming Mayor.
  • Rotate your specials for Foursquare on a regular basis to maintain interest.  Every check-in one month could be worth a free soda, whereas the next month offer half off a dessert.  Mix it up!

“Twitter Table” At Charity Event Raises $4,000 And Much More…

At a recent charity event, organizers designated one of the dinner tables as a Twitter Table.  Guests of the Thompson Child & Family Focus Event were invited to that table based on their influence in the social networking sphere and were asked to promote the build up to, and night of, the event.  While the $4,000 raised exclusively by the Twitter Table participants was a small fraction of the total raised at the event ($645,000), that was not its main purpose.

The social influence of the Twitter Table guests was estimated at 38,000 followers, presumably over Twitter, Facebook and other social media platforms. Reaching an audience that large starting a month prior to the event permeated the awareness of that charity into networks it had not had access to before. It also received the added bonus of having these influencers “vouch” for the charity to their followers, thereby creating a much stronger connection or level of trust.

So while the trendiness of the Twitter Table might lend itself to “novelty bin” status, the outcomes from the event are money raised, awareness greatly increased, and a host of new relationships made.  Assuming those relationships are cultivated properly, they can be turned into donors, volunteers, and even board members in the future.

What other applications might this concept by good for?  Concerts or Dance Recitals? Protest Marches? Golf Tournaments?

Austin, Texas nonprofit ties mission to use of mobile fundraising

UPDATE: They Did It!  They raised $12,000 in a few weeks to get the couple into a permanent home.  For more on the success story read here.

Part of the “How Can A Local Nonprofit Use Mobile Technology For Marketing and Fundraising?”

Full Story Here – Local nonprofit takes personal approach to fundraising – News 8 Austin.

The reason I think this fundraising drive will be effective is because this nonprofit has created a campaign with their mission as the focus.  They want to raise awareness of Austin’s homeless problem by literally showing Austin’s homeless.  Having a huge billboard with signs pointing to a real life person is brilliant advertising.

What also makes this smart is that they have asked people to donate via mobile technology for a specific purpose: 1,200 text donations of $10 will get one homeless couple, featured in the campaign, into a home. By donating $10 the donor feels he is actually accomplishing some sort of social good, their money is going to someone they have seen, and are counting on their fellow man to take part as well.

Up next is what matters most.  Was the campaign effective in getting the couple into a home? I’ll update when I have more information.

Local nonprofit takes personal approach to fundraising – News 8 Austin.

Mobile Fundraising Client Using Text-To-Donate In PSA During “Extreme Home Makeover”

PATH – People Attempting to Help, a nonprofit in Tyler,Texas is running a PSA this Sunday night as part of the Extreme Home Makeover broadcast.  The show features a family in East Texas who faced tremendous hardship with their home prior to being selected by Extreme Home Makeover.  To draw attention to the hardship many face in their community, PATH was selected to have a PSA broadcast during the pre-show that talks about their work in the community, specifically addressing housing issues.

Enjoy the PSA

“This American Life’s” Experience with Mobile Giving

The popular public radio show used mobile fundraising to raise money for its show. The article below talks much more about how it worked, but I wanted to share some highlights:

1. They doubled the number of donors using this technology (20K during a normal pledge drive with call-ins, to 40k with mobile tech.)

2. They raised the same amount as the tradtional pledge drive b/c the text donation amount was $5, meaning they left money on the table.

3.  They “lowered the bar” to donating by making it easier for people to donate when on the go. Many of their listeners are not sitting in front of a computer when enjoying the show, and the immediacy of the technology still allowed them to donate.

Emotional appeals are like impulse buys, if you don’t have the ability to take that donation when the person is most likely to give, you’ve lost money.

Radio and Text Donations: “This American Life’s” Experience with Mobile Giving |