The Keys To Fundraising On Foursquare


Austin, Texas nonprofit ties mission to use of mobile fundraising

UPDATE: They Did It!  They raised $12,000 in a few weeks to get the couple into a permanent home.  For more on the success story read here.

Part of the “How Can A Local Nonprofit Use Mobile Technology For Marketing and Fundraising?”

Full Story Here – Local nonprofit takes personal approach to fundraising – News 8 Austin.

The reason I think this fundraising drive will be effective is because this nonprofit has created a campaign with their mission as the focus.  They want to raise awareness of Austin’s homeless problem by literally showing Austin’s homeless.  Having a huge billboard with signs pointing to a real life person is brilliant advertising.

What also makes this smart is that they have asked people to donate via mobile technology for a specific purpose: 1,200 text donations of $10 will get one homeless couple, featured in the campaign, into a home. By donating $10 the donor feels he is actually accomplishing some sort of social good, their money is going to someone they have seen, and are counting on their fellow man to take part as well.

Up next is what matters most.  Was the campaign effective in getting the couple into a home? I’ll update when I have more information.

Local nonprofit takes personal approach to fundraising – News 8 Austin.

Mobile Fundraising Client Using Text-To-Donate In PSA During “Extreme Home Makeover”

PATH – People Attempting to Help, a nonprofit in Tyler,Texas is running a PSA this Sunday night as part of the Extreme Home Makeover broadcast.  The show features a family in East Texas who faced tremendous hardship with their home prior to being selected by Extreme Home Makeover.  To draw attention to the hardship many face in their community, PATH was selected to have a PSA broadcast during the pre-show that talks about their work in the community, specifically addressing housing issues.

Enjoy the PSA

“This American Life’s” Experience with Mobile Giving

The popular public radio show used mobile fundraising to raise money for its show. The article below talks much more about how it worked, but I wanted to share some highlights:

1. They doubled the number of donors using this technology (20K during a normal pledge drive with call-ins, to 40k with mobile tech.)

2. They raised the same amount as the tradtional pledge drive b/c the text donation amount was $5, meaning they left money on the table.

3.  They “lowered the bar” to donating by making it easier for people to donate when on the go. Many of their listeners are not sitting in front of a computer when enjoying the show, and the immediacy of the technology still allowed them to donate.

Emotional appeals are like impulse buys, if you don’t have the ability to take that donation when the person is most likely to give, you’ve lost money.

Radio and Text Donations: “This American Life’s” Experience with Mobile Giving |

Is Mobile Fundraising Right For Your NonProfit?

According to the Mobile Giving Foundation, over $40 million has been raised for Haiti relief via text donations.  Smaller nonprofits are using this technology to “level the playing field” in order to compete with larger nonprofits and foundations for donations.

Two different services are available to nonprofits that serve as the mobile fundraising platform.  One type is exclusively available to 501©(3)  nonprofits and the other is open to any type of organization (political campaign, trade union, associations, etc.) including nonprofits.  Choosing which option is best depends on weighing the pros and cons of each service.

For a description and listing of pros and cons for each service available to nonprofits, we have prepared a Mobile Fundraising Fact Sheet.

Click Here for the Mobile Fundraising Fact Sheet

AFRICARE reaches goal thru Text2Pledge

Watch how Africare raised thousands of dollars at The Africare Bishop John T. Walker Memorial Dinner using Text2Pledge. Real-time mobile fundraising using the industry-leading MobileCause software.

77% of people surveyed are familiar with Text Donations «

Charities Must Focus on Multiple Ways to Reach Young Donors, Generation Study Finds

Excerpted from article by Caroline Preston

Conducted by Edge Research, the study polled more than 1,500 people who contributed to nonprofit groups in the past year.

The survey found that members of Generation Y, who were born from 1981 to 1991, and the group that preceded it—Generation X (those born from 1965 to 1980)—now make up more than half of the pool of potential donors.

The survey also signaled that text-message giving is gaining acceptance. Seventy-seven percent of people in the survey said they had heard about the opportunity to make a donation via their cellphones after the Haiti earthquake, and 36 percent said they would be willing to contribute via text after an emergency occurs.

Thirty-one percent of all donors in the survey said they would be willing to contribute via text to help a friend raise money, and 28 percent they would be willing to do so as part of a charity fund raiser.

  • Thirty-five percent of people born in 1945 or before said they had first learned about their favorite nonprofit group through the mail; 19 percent of boomers and 16 percent of members of Generation X said the same.
  • Younger donors were more likely to say they would increase their giving this year than older people, the majority of whom said their giving would remain the same.
  • Members of Generation Y were less likely than older people to say the economy had affected their giving, in large part because they had less money before the recession.
  • People born before 1965 were most likely to keep up-to-date on charities from mailings, while younger people said Web sites were a more important source of information.

Read full article on the Chronicle for Philanthropy